Accel turns to rural India in hunt for future unicorns
Accel is shifting its investment focus to smaller towns and villages in India, diverging from its usual strategy.
MAIN POINTS
- Accel is India's most successful e-commerce investor.
- The firm is making a contrarian move.
- Focus is now on smaller towns and villages.
TAKEAWAYS
- Accel aims to explore untapped markets in rural India.
- The strategy shift contrasts with typical investment trends.
- Potential for growth in less saturated areas.