Your TV set has become a digital billboard. And it’s only getting worse.
TV software increasingly features ads, altering the traditional concept of TV ownership.
MAIN POINTS
- TV software now includes more advertisements.
- The presence of ads changes the user experience.
- Traditional TV ownership is being redefined.
TAKEAWAYS
- Expect more ads in TV software.
- User experience is impacted by ads.
- TV ownership is evolving with software changes.