Senate’s NO FAKES act hopes to make unauthorized “digital replicas” illegal
A proposed law aims to hold US individuals and firms accountable for unauthorized use of a person's digital likeness.
MAIN POINTS
- The law targets unauthorized usage of digital likeness.
- It seeks to protect personal digital representations.
- Liability would extend to both individuals and firms.
TAKEAWAYS
- Legal protection for digital likeness is being considered.
- Unauthorized digital likeness usage could result in liability.
- Both individuals and firms are subject to this proposed law.