Dyson’s new OnTrac headphones don’t purify air
Dyson's decision to turn its R&D work into the OnTrac headphones is logical given the investment in the Zone's creation.
MAIN POINTS
- Dyson invested years and money in the Zone's creation.
- The OnTrac headphones are a more standard set of headphones.
- Dyson's decision to pivot to OnTrac is logical.
TAKEAWAYS
- Significant investment in the Zone influenced Dyson's product development.
- OnTrac represents a shift to more conventional headphone design.
- Dyson's strategic pivot aims to capitalize on their R&D efforts.