Instagram may spin off Reels into a separate app
Meta is considering launching a standalone app, Project Ray, for short-form videos to enhance user recommendations and feature more three-minute videos.
MAIN POINTS
- Meta is exploring a new standalone app for short-form videos.
- The project is internally referred to as Project Ray.
- The app aims to improve video recommendations for users.
- It will focus on featuring more three-minute videos.
TAKEAWAYS
- Meta's new app could compete with existing short-form video platforms.
- Enhancing user recommendations is a key focus of Project Ray.
- The app is targeted at both new and existing U.S. users.
- Project Ray reflects Meta's ongoing innovation in video content.