Automattic acquires relationship manager Clay to add an identity layer to online tools
Automattic, the owner of WordPress.com, has expanded its portfolio by acquiring Clay, a startup focused on relationship management.
MAIN POINTS
- Automattic has acquired the relationship-management app Clay.
- Clay is a startup that focuses on enhancing communication.
- The acquisition aligns with Automattic's strategy to expand its communication tools.
- WordPress.com is owned by Automattic, which continues to grow its offerings.
TAKEAWAYS
- Automattic is actively expanding its communication-focused services.
- The acquisition of Clay highlights Automattic's interest in relationship management technology.
- Automattic's strategic acquisitions support its growth and diversification.
- The addition of Clay strengthens Automattic's portfolio in the communication sector.