Tesla partners with Electrify Expo to launch full-weekend EV test drives
Attendees of the Electrify Expo in Los Angeles can participate in a 48-hour take-home program, with additional automakers expected to join soon.
MAIN POINTS
- Electrify Expo in Los Angeles offers a 48-hour take-home program.
- The program is available to event attendees.
- More automakers are anticipated to participate in the program.
- The initiative aims to enhance attendee experience and engagement.
TAKEAWAYS
- The take-home program allows attendees to experience vehicles firsthand.
- It reflects a growing trend of interactive automotive events.
- Automakers see value in direct consumer engagement.
- The program could influence future automotive marketing strategies.