Epic Games says Apple’s new install process cuts user drop-offs by 60%
Epic Games reported a 60% reduction in user drop-offs due to Apple's new installation workflow in iOS 18.6, which aligns with the Digital Markets Act allowing alternative marketplaces for EU users.
MAIN POINTS
- Epic Games observed a 60% decrease in user drop-offs.
- Apple's iOS 18.6 introduced a new installation workflow.
- EU users can now install alternative marketplaces under the DMA.
- The previous installation process was more time-consuming.
TAKEAWAYS
- Apple's changes have positively impacted Epic Games' user growth.
- The Digital Markets Act facilitates alternative marketplace installations.
- Streamlined installation processes can significantly reduce user drop-offs.
- Regulatory changes can drive technological adaptations in user experiences.