Perplexity’s free AI offer left it with millions more users in India
Perplexity's India revenue increased by approximately 60% following the conclusion of the Airtel offer for new users, despite a decrease in downloads.
MAIN POINTS
- Perplexity experienced a 60% rise in India revenue.
- The increase occurred after the Airtel offer ended.
- New user downloads saw a decline during this period.
- The revenue growth was significant despite fewer downloads.
TAKEAWAYS
- Ending promotional offers can still result in revenue growth.
- Revenue can increase even with a drop in user acquisition.
- Strategic timing of offers can impact financial outcomes.
- Monitoring revenue trends post-offer is crucial for business insights.