Apple TV+ spent $20B on original content. If only people actually watched.
Apple TV+ has gained prestige through its reportedly high budget, but it has not attracted a significant number of viewers.
MAIN POINTS
- Apple TV+ is known for its high production budget.
- The platform has achieved a level of prestige in the industry.
- Despite its reputation, it struggles with viewer numbers.
- The investment in content has not translated into a large audience.
TAKEAWAYS
- High spending on content does not guarantee viewer engagement.
- Prestige in the streaming industry doesn't always equate to popularity.
- Viewer acquisition remains a challenge for Apple TV+.
- Balancing budget and audience growth is crucial for streaming success.